NBFC Building for the Future
- Shrey Vidhu
- Jan 22
- 3 min read
Updated: Apr 6
Poonawalla Fincorp is currently undergoing a comprehensive strategic transformation, positioning itself for expansive growth. With a leadership revamp and a new focus on secured lending, the company is setting the stage for substantial changes in its operations and market presence. The path to success includes a focus on digital innovation and AI-driven solutions, which are expected to drive the company's growth in the coming years.

Shifting to Secured Lending for Long-Term Growth
One of the key components of Poonawalla Fincorp’s transformation is its shift towards secured lending. Products like loans against property, housing loans, and gold loans will form the backbone of the company’s lending strategy. By focusing on these secured products, Poonawalla Fincorp is minimizing risks and ensuring more stable financial growth.
The company’s assets under management (AUM) stand at ₹30,000 crore, with an ambitious target to grow by 35-40% annually. Looking five to seven years down the line, Poonawalla Fincorp is eyeing an AUM of ₹1 lakh crore, signaling its aggressive approach to growth and expansion.
Leveraging AI to Streamline Operations
Poonawalla Fincorp is also at the forefront of integrating artificial intelligence (AI) to optimize its operations. AI plays a critical role in the company’s approach to underwriting, customer service, and back-end processes. By implementing AI across various departments, Poonawalla Fincorp aims to deliver faster services and enhance customer experience, all while improving efficiency.
The company’s HR department has also embraced AI technology to improve its recruitment processes. In collaboration with IIT Bombay, Poonawalla Fincorp has introduced AI-driven systems for candidate screening, document verification, and real-time matching, reducing hiring time by a remarkable 90%. Additionally, a WhatsApp bot for employee queries is streamlining internal communication and making information more accessible.
Leadership Overhaul to Drive Change
A major part of Poonawalla Fincorp’s overhaul is its leadership change. The company has appointed Amit Kumar Singh as its new Payments and Cards Head. With a wealth of experience in digital payments and enterprise management from his time at PayU and HDFC Bank, Singh is poised to drive Poonawalla Fincorp’s digital transformation.
Singh’s leadership will be crucial as Poonawalla Fincorp continues its push into the digital payments space. His expertise in scaling operations and expanding digital offerings will help position the company as a leader in an increasingly digital-first financial ecosystem.
Expansion Plans and New Offerings
Poonawalla Fincorp is not just looking at digital transformation but is also expanding its physical presence. The company plans to grow its branch network from 100 to 400 locations over the next few years. This expansion will enable Poonawalla Fincorp to reach more customers and cater to a wider geographical market, further driving its growth.
Additionally, the company is diversifying its lending products. Poonawalla Fincorp is set to introduce loans for small businesses, education, and used cars, further broadening its reach. These products will appeal to a wider range of customers, solidifying Poonawalla Fincorp’s position as a versatile financial services provider.
Looking Ahead to a Strong Future
Poonawalla Fincorp’s bold strategic overhaul is designed to set the company up for sustained growth. By focusing on secured lending, expanding its physical footprint, and leveraging AI for operational efficiency, the company is laying the groundwork for long-term success.
With ambitious growth targets, strong leadership, and a clear focus on digital innovation, Poonawalla Fincorp is well-positioned to thrive in an increasingly competitive market. The company’s commitment to transforming itself for the future will likely pay off, ensuring its place as a key player in the financial services sector in the years to come.
Comments